"The biomedical view is so pervasive that we often fail to see it as such but view it as reality. Questioning this model is like asking whether a goldfish knows it is in water." - O'Boyle, 1993 The placebo response has become a well-known, though severely misunderstood, phenomenon in popular culture. But many outside of the medical profession have never heard of the "nocebo response" which is often referred to as the "evil twin" ...
Read More »
